C'mon BMW, is it really too difficult to fix your naming scheme?

Kinja'd!!! "Saracen" (manualdoucheelitist)
07/10/2014 at 20:41 • Filed to: None

Kinja'd!!!0 Kinja'd!!! 8

Let's find out...

20i stays the same.

28i => 20is

35i => 30i

40i => 30is

50i => 40i

28d => 20d

35d => 30d

...I don't know what to tell you about the sDrive/xDrive, X456 GranActiveHybrid nonsense. Let's just pretend like that never existed..


DISCUSSION (8)


Kinja'd!!! ly2v8-Brian > Saracen
07/10/2014 at 20:49

Kinja'd!!!3

420i that has a nice ring to it.


Kinja'd!!! Saracen > ly2v8-Brian
07/10/2014 at 20:51

Kinja'd!!!0

it would actually be 420is.


Kinja'd!!! ly2v8-Brian > Saracen
07/10/2014 at 20:52

Kinja'd!!!1

or maybe 420i-is


Kinja'd!!! Manuél Ferrari > ly2v8-Brian
07/10/2014 at 20:53

Kinja'd!!!0

420high


Kinja'd!!! Logansteno: Bought a VW? > Saracen
07/10/2014 at 21:13

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xDdrive/Hybrid would just be a separate badge on like the left of the trunk lid or something.

This is really how it should be.


Kinja'd!!! BugEyedBimmer - back in the Saddle Dakota Leather > Saracen
07/10/2014 at 21:14

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You're missing the point. Lower numbers have less prestige, which is the whole BMW dynamic. Higher numbers = more prestige = happier customers. I know I'm usually critical of BMW, and I guess I am being so now too, but this is how the game works. They're just working it to their advantage.

It's the same as the chrome strip under the windows of every mid-size sedan now. For the expenditure of $10 worth of chrome, the perceived value of the car goes up $100+. The same with the numbers.


Kinja'd!!! Saracen > BugEyedBimmer - back in the Saddle Dakota Leather
07/10/2014 at 21:24

Kinja'd!!!2

I know what the point is. I don't care. It's retarded.

BMW sold cars for thirty years without this nonsense.


Kinja'd!!! davesaddiction @ opposite-lock.com > Saracen
07/10/2014 at 23:49

Kinja'd!!!0

I like the way you think, but the "is"es are now the M-Performance models.